Facebook is inarguably the most powerful platform for building a solid relationship with your audience. It gives business owners limitless opportunities to reach out to and engage with potential customers.
In order to connect with their target audience, online entrepreneurs invest in Facebook ads. However, having the money to pay for advertising doesn’t automatically spell success for a business. You also have to ensure ad quality. But why do so many businesses struggle with their Facebook ad campaigns when they have the advertising dollars to spend on placing attention-grabbing ads? That’s what I’m going to discuss in this blog post. Fact: Using the right targeting methods is the secret sauce to a successful Facebook ad campaign.
Targeting your customers will get you a ton further in this business than just having great ads
You may have the perfect, compelling ad but without effective targeting, you still won’t get the results that you want. For an ad to be effective, it should zero-in on your target audience. You need to use effective targeting methods to put the right ads in front of specific audiences. Knowing when to target a responsive audience with the right messaging will take your network marketing efforts to the next level. Here are 6 powerful targeting strategies to improve the performance of your Facebook ad campaigns.
Re target returning visitors.
Bring them right back to where they started.
Returning visitors already have an interest in your brand and retargeting them with a matching ad not only reinforces your brand and who you are, it will also cultivates loyalty in the long run. Retargeting visitors who recently visited your site will dramatically increase conversions.
Returning visitors already have an interest in your brand and retargeting them with a matching ad not only reinforces your brand and who you are, it will also cultivates loyalty in the long run. Retargeting visitors who recently visited your site will dramatically increase conversions.
Returning visitors already have an interest in your brand and retargeting them with a matching ad not only reinforces your brand and who you are, it will also cultivates loyalty in the long run. Retargeting visitors who recently visited your site will dramatically increase conversions.
How to do it:
When retargeting returning visitors, you have the option to show them a generic offer orspecific ads that aren’t available to new users of your website. Retargeting qualified leads is also a good idea. Think of all your contacts in your email marketing list as belonging to an audience segment and then create a specific ad for them, leading them to a product or offer such as the Attraction Marketing Formula. This strategy helps you reach out to a highly qualified and motivated segment of your audience.
Target registrants.
You should also target people who signed up for what you’re offering. By retargeting those who already showed interest in your product or service, you have the chance to provide extra value they can’t refuse. Targeting registrants also shows them you’re paying attention to your audience’s interests. How to do it: Webinars are great tools for expanding your customer base. The first thing you have to do is to get people to register for your webinar. Once you have the list of registrants, you can create a custom audience and then upload the list. Since you already know what they signed up for, you can proceed to delivering them ads about what you were offering on your webinar.
It will also help you immensely if you know the right retargeting tools to use. For example, if you maintain your own website, installing a Facebook Pixel on your site facilitates better retargeting through content personalization.
Retarget those who visited a specific page on your website.
Another thing to love about retargeting is that you can create an audience segment for every page or post on your website and then show them specific ads they will most likely be interested in. How to do it: If you know your way around Facebook Ads Manager, the task is easy for you. All you need do is use the custom audience tool to create an audience segment based on the specific pages they visited and the topics they read. Supposing you published a blog post on Facebook Retargeting Strategies, those who visited the page will receive a matching ad relating to the topic.
Target those who took time to engage with your fan page.
Your Facebook fan page helps in maximizing your organic reach so why not retarget those who actually engaged with your page in addition to those who liked and shared a blog post you promoted?
How to do it: If you have a large audience on Facebook, you can go to Facebook Ads Manager and create a custom audience and choose “Engagement on Facebook.” You can then choose the “everyone who engaged with your page” retargeting option so that you canstart delivering specific ads to the audience segment. You can also create lookalike audiences to reach more people with profiles similar to your target audience.
Retarget those who messaged your fan page.
Engage with those who send you messages
Targeting those who sent a message through your fan page is certainly a good idea, especially if you’re running Facebook Messenger Ads. How to do it: Create a custom audience including all users who messaged your page. You can then craft specific ads and send them out to everyone who previously reached out to your page assuming they haven’t opted out of all social ads on Facebook yet. When using this retargeting strategy, ensure that you’re not spamming your prospects and use it sparingly.
Retarget those who already watched your videos on Facebook.
There’s a reason why successful network marketers say everybody should be doing Facebook videos. Image ads are still ok for now but the day will come when internet marketing will largely be about videos. In fact, video marketing is so powerful that by 2020, it is estimated to contribute approximately 80% of all global consumer internet traffic. So you should start doing it now. I understand why people hesitate to do Facebook Lives and video ads. It really seems daunting at first but honestly, once you get used to it, you’ll wonder why you didn’t start sooner. Thus, to move ahead in your network marketing business, you should retarget people who watched your videos on the platform. How to do it: In your Facebook ad account, create your Video Custom Audience. You can create different audiences according to how long a user watched your video or how much of it they watched: – viewers who watched at least 3 seconds of your video ad – viewers who watched at least 10 seconds of your video ad – viewers who watched at least 25% of your video ad – viewers who watched at least 50% of your video ad
– viewers who watched at least 75% of your video ad
– viewers who watched at least 95% of your video ad Now, common sense will tell you that people who watched 75% of your video are more engaged than those who watched for 3 or 10 seconds so you should select this Video Custom Audience.
But if your video lasts between 1 to 5 minutes, those who watched 25% of the video still qualify as engaged users. You can then deliver more targeted ads to a warm audience who watched your video. You can send them free offers or lead them to a sign-up form to a service to get them to convert.
You can also create lookalike audiences based off the Video Custom Audience you created. Facebook retargeting is an amazing way to reconnect with your audience. If you’re not using these Facebook retargeting yet, implement it right away and reap great results for your business.
Now the reality is just knowing WHO to target isn’t the full story. You’re going to need a step-by-step process of how to deliver effective ads using proven techniques.
Personally I recommend this 100% FREE Traffic workshop which was hosted by one of my mentors Tim Erway, the CEO and co-founder of Elite Marketing Pro (the company for whom I happen to do all their social media).
Simply pick a time and register right here.
You’ll see how this exact formula to turned a $10 test campaign into $141,246.30 in sales.
And Tim will show exactly how he did it.
Hint: building relationships is a big piece of the puzzle.
So if you haven’t registered yet, what are you waiting for?